The Canadian Country Music Association® (CCMA®) proudly announces its partnership with Paquin Entertainment Group as the official sponsorships agency of record (AOR). The collaboration encompasses the 2024 CCMA Awards presented by TD and 2024 Country Music Week. As a membership-based organization dedicated to promoting and honouring Canadian country music, the CCMA eagerly embraces Paquin Entertainment Group’s role in broadening sponsorship opportunities and implementing a comprehensive 365 approach throughout the year.
Following a competitive review, Paquin Entertainment Group will provide support in premium brand development and consulting, partnership activations and onsite management, and innovative live entertainment strategy and execution. With a focus on expanding the sponsorships portfolio, the objective is to engage new audiences and foster sustained revenue growth while increasing the impact of advocacy for the genre.
Amy Jeninga, President of the CCMA stated, “We are delighted to partner with an agency that can effectively bridge the CCMA with consumers and culture, particularly in a sector where purpose-driven initiatives are paramount. It is essential to align with a partner that prioritizes experiences and relationships across various revenue streams.”
Phil Bouffard, Managing Director of Paquin Strategic Partnerships stated, “The CCMA is such an important piece of the Canadian music landscape, and we’re excited to help continue the impressive trajectory of country music, not just within Canada’s borders, but also on the global stage. Together, with the CCMA and our partners, we can play a pivotal role in showcasing the rich diversity and undeniable talent that defines Canadian country music and collaborate in the continued evolution of the platform.”
Marking the culmination of a year of substantial growth for Paquin Entertainment Group, this alliance underscores their extensive expertise, longstanding relationships, national hosting programs, robust database, partnership roadmaps, sophisticated partnership strategies, and dedicated team support.
The collaboration between CCMA and Paquin Entertainment Group signifies a commitment to a fruitful relationship, characterized by shared values and objectives and forms the cornerstone of the organizational enhancements slated for 2024 and beyond.
To connect with the CCMA and Paquin Entertainment Group for sponsorship/partnership opportunities, please visit Sponsorship@ccma.org.
Tickets for the 2024 CCMA Awards presented by TD are on sale to the public now viaTicketmaster. Returning to Edmonton for the eighth time, the 2024 CCMA Awards presented by TD will broadcast live from Rogers Place in the heart of downtown Edmonton on Saturday, September 14, 2024, on CTV, CTV.ca, and the CTV app.
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About the Canadian Country Music Association® (CCMA®)
Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.
About Paquin Entertainment Group
Established in 1985, Paquin Entertainment Group is a full-service arts and entertainment company that has evolved into a multi-faceted powerhouse representing world renowned artists, one of a kind immersive experiences, live theatrical productions, and global brands. Paquin Entertainment Group’s diverse portfolio includes Paquin Artists Agency, Exhibitions & Theatrical, and Strategic Partnerships. With offices throughout North America, Paquin Entertainment Group continues to expand globally, serving as a catalyst for connection, innovation and inspiration through music, arts, and culture. www.paquinentertainment.com
